Plans, directs, and coordinates the marketing of the organization's products and/or services by performing the following duties personally or through subordinate supervisors.

RESPONSIBILITIES:
• Establishes marketing goals to ensure share of market and profitability of products and/or services.
• Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
• Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.
• Communicates with outside advertising agencies on ongoing campaigns.
• Works with writers and artists and oversees copywriting, design, layout, paste-up, and production of promotional materials.
• Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.
• Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy.
• Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
• Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
• Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
• Conducts marketing surveys on current and new product concepts.
• Prepares marketing activity reports.
• Is responsible for the overall direction, coordination, and evaluation of the department.
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.

Requirements:
Skills:
• Master's degree (M. A.) in Marketing or equivalent
• 7 years related experience
• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
• Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
• Ability to write speeches and articles for publication that conform to prescribed style and format.
• Ability to effectively present information to top management, public groups, and/or boards of directors.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.